Thursday, October 3, 2013

Should You Have A Creative Resume?

So you are new to the job market, and facing the stressful process of creating a resume. You’re a millennial employee, not bound by the conservative ways of the older generations, and your mother said you were the most creative child in the world. You are determined to show all this in your resume. You figure, who wants to read another plain, white, nicely formatted resume? That’s just too boring for our generation. Let’s make it yellow! Maybe you can throw in a photo you took of yourself, too. After all, the company needs to know how good-looking the applicant is, right? Oh, you can also use the cursive font-style, to make your name look Declaration of Independence worthy. While we’re at it, why not add a logo, a graph, some glitter, and-
Not so fast.
While colorful and creative might help your resume stand out from the white and mundane stack of papers (or win you a spot on the refrigerator), it may not have the persuasive power that you hope for in getting the job. In fact, the creative resume idea could just backfire on you and your job searching dreams. Notice I said that it “could backfire,” not “will backfire.”

"It's pink and scented! Adds a little something extra, don't you think?" -Elle Woods

The Mundane Majority

In reality, it all depends on the company. But the odds are not in your favor. In a survey done by The Creative Group, 70% of employers preferred a traditional resume (that is, white paper, clear format, and no selfies).1 But why? Remember those old-school, conservative folks that you were determined to set yourself apart from? Well as it turns out, they are the ones doing most of the hiring. And it is very likely that they simply aren’t interested in all of your “creativity” shenanigans. Debbie Millman, president of Sterling Brands, mentioned in an interview for Forbes that she would “discourage [job seekers] from using any colors, icons, fancy fonts, background designs, or infographs.” Other employers in the same interview mentioned any sort of graphic resumes as being distracting, and as evidence that the seeker is trying too hard to be noticed.2 A Human Resource specialist on even went so far as to say that creative resumes are “tricks… used by less competitive candidates.” 3 
It’s also important to take into consideration that many resumes must go through an applicant tracking system (ATS), which in short is a machine that searches for key phrases in your resume in order to determine if you meet minimum qualifications. While most of these systems can pick up of phrases in resumes that are formatted differently, some can’t. This is one of those times when you have to decide if it’s worth the risk of your beautiful designs never even being seen by a human eye.

There is still hope for the Infographs

While 70% of employers prefer traditional resumes, the remaining 30% do not. This is where your major comes into play. Are you majoring in Finance? Sorry, whatever creativity you have will have to stay at home. For more formal, corporate positions, resumes need to be traditional and concise. Are you pursuing a career in design or advertising? Then the creative resume may just be down your alley! For jobs in which graphics and creativity are a must, it only makes sense to give the employer a “sample” of your expertise, so have at it. There are also companies who are becoming much more intertwined with the non-traditional work style. These companies, clearly, would also be more accepting of creative resumes. Google, for example, recently hired a man who formatted his resume to mimic, you guessed it, a Google results page. Google also has its board meetings in beanbag chairs. Need I say more? That being said, if you do decide to take the creative path, make sure whatever creation you come up with remains relevant to the position (Glitter is still pushing it). And always, ALWAYS, have a back-up, traditional resume.

The Golden Rule

Whether you choose decide to go for broke on your resume, or take the easier, more traditional path, I wouldn’t be doing my job if I didn’t inform you of the golden rule of ALL resumes: Content is what matters most. If anything in your resume requires the slightest sacrifice of lean, qualifying content, drop it and don’t look back.
Need help with your resume? Swing by Career Services any time between 3 and 5, Monday-Thursday for our walk-in resume critiques!

Links concerning creative resumes:


Image from: collegejuice.com


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